Trick-or-Treat for a New Kind of Thrill

For most kids, Halloween is all about costumes and candy, but it can also be a chance to demonstrate how helping others brings its own set of rewards.

This October, children, families and schools across the country will join in Trick-or-Treat for UNICEF, a month-long celebration of the power and impact of kids helping kids. Throughout the month, kids, parents and teachers can add purpose to their Halloween activities by collecting donations in support of vulnerable children.

Trick-or-Treat for UNICEF encourages children to be "scary good" this Halloween and help their peers around the world. Equipped with iconic orange collection boxes, kids can raise funds that add up to lifesaving change: $8 can buy a kit to give one family clean water to drink; $15 can buy a box of five mosquito nets to protect kids from deadly malaria; and $55 can buy one box of therapeutic food treatment to save a child from severe acute malnutrition.

Sharing the caring
In addition, a series of partners and supporters are also making it easy to help.

This year, HSNi Cares, as a national partner, will continue to raise funds and awareness to support UNICEF through all of its brands: Ballard Designs, Frontgate, Garnet Hill, Grandin Road, HSN and Improvements. Throughout September, customers will be able make a donation to the children's humanitarian organization online or over the phone at all brands.

Key Club International will participate by raising funds for The Eliminate Project, which seeks to eliminate maternal and neonatal tetanus, a deadly disease that claims the lives of thousands of babies and mothers each year. Key Club International, a student-led service leadership program of Kiwanis International, is the oldest and largest service program for high school students. For more information, visit TheEliminateProject.org or KeyClub.org.

American Airlines will support the campaign through UNICEF’s Change for Good program, which converts customers’ donations of foreign and domestic currency into lifesaving services for children. From Oct.16-31, American Airlines flight attendant volunteers will make Trick-or-Treat for UNICEF-themed announcements and collect donations from customers on select international flights.

Scholastic, the global children’s publishing, education and media company, will team up with Trick-or-Treat for UNICEF to celebrate the 25th anniversary of its best-selling children’s book series “Goosebumps.” Popular character Slappy and his monstrous friends will be featured on the collection boxes as well as trickortreatforunicef.org.

Make it social
Families are invited to share their Trick-or-Treat for UNICEF story on social media with the hashtag #ScaryGood. Parents and teachers who participated when they were children are also invited to share their experience with the hashtag #TBTOT4UNICEF.

Trick-or-Treat for UNICEF – the original kids helping kids campaign – has raised nearly $177 million since 1950 to help UNICEF provide children around the world with lifesaving nutrition, water, vaccines and more. For more information, visit trickortreatforunicef.org.

Sponsored by UNICEF